Qualitative Research in Information Interaction

Abstract: Qualitative research is a powerful approach for creating fundamental understanding of human behaviour, including in information interaction. However, it is often misunderstood. Seen as easy by the inexperienced, it in fact requires a wide range of skills, a rigorous approach to avoid being overwhelmed by possible interpretations, and an ability to foresee and avoid ethical problems. The approach is fraught with difficult choices o specific method, strategic and tactical. This tutorial will provide a foundation for any novice or intermediate research embarking on qualitative information research.


  • Dana McKay, University of Melbourne, Australia
  • Stephann Makri, City, University of London
  • George Buchanan, University of Melbourne, Australia